GIRI TRADING AGENCY PRIVATE LIMITED is a company that knows its music and lovingly disseminates it.

In the business for over five decades, the company caters to millions of satisfied clients the world over in the sphere of Indian tradition, culture and music beyond the confines of borders. Be it blobs of camphor for personal worship in a crowded place of worship or the entire paraphernalia for the consecration of a public temple anywhere in the globe, the company has done it all and thus carved a niche for itself. Further, its music software arm GITAA CASSETTES has produced contents in the classical, devotional and religious genres. It is a veteran that has created over 400 titles in Sanskrit, Tamil, Telugu, Malayalam, Kannada and English. Some of its path breaking efforts include DIY instruction manuals for Hindu worship rituals and pristine Vedic sounds rendered by scholars with such clarity that it can be followed by virtually anybody.

GIRI is a household name for all Hindus in every walk of life – be it personal worship, cultural cause, leisurely listening and/or pure entertainment. The company’s publications’ division has brought out several handy multilingual books dovetailing most of the Hindu mantras and hymns in printed form to assist all those who wish to get a feel of positive vibrations for the mind by individually reading them. This function is taken a step further by publishing Kaamakoti – a Tamil periodical containing articles that remind the devoted about India’s hoary traditions and the scientific basis of all her cultural practices. Even as the company gently reminds its clientele to find their ancient roots, it has kept pace with modernity. All its showrooms have computerised billing facilities. Its backend offices have a computer terminal on every work station.

The company runs a full-fledged Digital Audio and Video Post Production Suite – SURANG, where the entire gamut of proprietary software is produced to international standards. Apart from being a source of outsourced commercials for the radio and television, this wing also produces instruction manuals for the performance of popular Hindu cultural mainstays that include various forms of dances. Apace with latest electronic and online shopping trends, a full-fledged portal www.giritrading.com catering to local, national and global customers has been created with the facility of credit card payment gateways.

The company’s motto is: “DHARMO RAKSHATI RAKSHITAHA!” which means justice accords safety to those who protect it. Its founder Giri always said, “Service of humanity with just humility shall forever be the guiding light of the company.” The Mumbai-headquartered company is present in several locations in India’s financial capital and the southern metropolis of Chennai besides Secunderabad, Coimbatore, Madurai and Kanchipuram.

BACKGROUND OF THE PROMOTERS:
The GIRI is a closely held closely held company. Given below are its leading lights.

S.RAMANARAYANAN, Chairman and Managing Director is armed with a master’s degree in philosophy, operates from Mumbai. To keep himself abreast of the changes in the trend of the company – especially amongst its clientele, he continues to have a hands-on experience at the company’s premier showrooms based all over Mumbai with special emphasis on the registered address – a showroom in Matunga.

TSV HARI – a senior journalist based at Chennai (but who also travels widely) advices the group at macro and micro levels, handles its flagship publication – Kaamakoti. His syndicated writings appear in various newspapers and websites.

SHARADA PRAKASH – apart from being the content manager for GIRI’s ADDKIOSK is also a senior professional who operates from Mumbai. She handles one of the emerging branches of the company at Goregaon.

TS KASHI VISHWANATHAN – while being Mumbai centric handles purchases and oversees publication of major prayer books.

MEENAKSHI BALU – a qualified lawyer, is the overall in-charge of the publication division of the company.

TS SRINIVASAN – a self-proclaimed workaholic, almost single-handedly manages the gamut of operations covering sales and exports from the Chennai Administrative Office.

T.S.RANGANATHAN – the baby of the team – is a media personality in his own right – is the brain behind production of all proprietary audio-visual software owned by the company apart from being the CEO of the ADD KIOSK wing.
The above are also the promoters of the company which is otherwise staffed by professionals at every level.